Taking a misunderstood idea and putting it in simpler terms.

Gallery below.

Client

Microsoft

Role

Designer

Challenge

The client needed a way to show 8 lessons they discovered when looking at Digital transformation at a global scale. Digital transformation had become a buzzword and was something that people deemed confusing or not for them. These lessons proved otherwise.

Approach

I took a step back to look at what digital transformation could be and how it can be distilled to a simple, easy to understand format. In comes the polyhedron. A complex shape, but when boiled down its something that is easily understood. My approach was, using this illustration to tell a simplified visual story to support the idea the Digital Transformation is not as complex or confusing as you once thought.