Giving Sony a space to speak with their community.

Gallery below

Client

Sony Alpha

Role

Designer
Art Director

Challenge

Alpha Universe was looking for a group to take its corporate feeling blog and turn it into an enhanced photography enthusiast and professional hub. They wanted to get away from the stuffy exterior it had presented before and give it a fresh new and youthful look. 

Approach

After doing an entire brand audit and tear down, I worked up the inspiration and concepts for three ideas, all rooted in photography and history. I took the time to study the past of Sony’s photography and even looked to a possible future it has and tried to tie it all together. We wanted to hero Photography and technology, but also the people behind the cameras, the artists and contributors to the site in new and exciting ways. I pushed the bounds of their brand language to create a new outlook, which has influenced Sony’s look and feel across the board.